The Torchbearing approach
If someone sends a message and no one receives it, is that communication?
Communicating a message or an idea requires both a sender (the speaker) and a receiver (the audience).
All too often, the message we want to communicate is very different from the message that is heard by our audiences.
This is about thinking differently
To make your message memorable, it must be designed from the audience’s perspective.
When we truly understand our audience’s perspective, we can combine this with storytelling, emotion and structure, to deliver engaging, persuasive and memorable presentations.
Remember to always ask yourself, ‘What do I want my audience to remember?’ not ‘What information do I want to transmit?’.
It’s about making an impact
“I have learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
We combine messages with stories, emotions, visuals and structure to ensure that a speaker’s legacy lasts beyond the conference room.
Find out more about how I use narratives and stories >>